It has been more than 7 months since Google PageRank updated the last time in 02 April, many webmasters are discussing whether Google will put off the Page Rank from the toolbar, as one of those SEOers who concern about every detail that could affect the rank, I’m just thinking what we should do without the Page Rank.
Although many people said that we should not pay so much attention on the page rank because it is not the only factor that affect the ranks, I think pagerank is a comprehensive achievement of all the optimization work, the higher the more obviously. So the pagerank is as important as the number of the external links in my search engine optimization philosophy. But when more and more people could not deal with the pagerank correctly, it is not surprising if the pagerank disappear one day, webmasters or SEOers should have their own methods to evaluate what they have benefit from the optimization work instead of depending on pagerank.
For example, when you want to build your external links, you may find the link building services or exchange links with other websites. Some people think we should only purchase or exchange links with the websites who’s pagerank is higher than ours, but in fact, high pagerank not equals high weight, besides the pagerank we should know the number of export links, the age of the site, the content quality, the user experience, the pages indexed by search engines and DMOZ, etc.
At last, I want say pagerank maybe important to webmasters, but our final target is more traffic or more orders. Bulid the links, relational sites, and high quality content, improve your user experience, post some articles, even there is no pagerank, we can still have the rank.