Archive for the ‘SEO’ category

SEO/SEM Tips For Business Website

January 22nd, 2011

More and more companies have increased their budget on the Internet Market in recent years, so how to take the most use of the Internet is an important intellectual discipline, here are some SEO&SEM tips for business websites which I summarize from my three-year-experience.

User Experience

Most search marketing engineers don’t pay attention to the user experience, they just analyse the most suitable keywords and then optimize the ranks. But the search engineers can only bring you visitors, whether they will become your customers depends on a lot of factors while user experience is the most important one. In my opinion, the user experience includes the web design, website speed, easy to use and privacy security.

Web Design: I usually find some business website simple and ugly, terrible layout and color blending, which makes the website seems hard to use and unsafe, so remember a high quality SEO web design is necessary and find the professional designer to do the job.

Website Speed: Although web hosting is enough for most small business website, use the steadier delicated servers instead if have more than 3000 visitors per day.

Easy to Use: Visitors should know how to proceed the shopping immediately when they want to buy something.

Privacy Security: Made the customers’ privacy and the deals safety, you can analyse and dig the database but you mustn’t reveal it.

Long Tail Keywords

When more and more companies pay attention to SEO&SEM, some keywords may become very hot and strong competed, for those new companies, you can’t compete with the financial magnate or a old website with high weights directly, just find some long tail keywords and you will benefit more. In fact, the long tail keywords is match the user search habits and these part of visitors usually have a higher conversion rate. For example, when you have a SEO service company for the local business webiste, you can use the long tail keywords such as SEO Dallas, SEO services Dallas or SEO company Dallas.

If you want to find out the most suitable long tail keywords, you can use the Google Adwords keywords tools or Google Trends to analyse it.

Advertisement Online

Business website can’t only depend on some keywords, sometimes you should put some advertisements into the Internet to attract visitors. Generally speaking the companies will buy some advertisement packages on some websites or buy keywords advertisement on Google or other search engines, but now I think most business websites have ignored precision marketing, which means we should leave more budget on the small websites that can help us increase profits.

Advertisement Chart

As the chart shows, we usually arrange our budget like this, remember don’t spend much on big websites’ advertisement package unless you have a very famous brand. If you don’t family with internet marketing, you can fnd a professional company to help your ppc campaign management.

Subscribe my blog if you want know more.

No comments »

Posted in SEO

Tags:

If Google PageRank Disappear From Google Toolbar

November 13th, 2010

Google PagerankIt has been more than 7 months since Google PageRank updated the last time in 02 April, many webmasters are discussing whether Google will put off the Page Rank from the toolbar, as one of those SEOers who concern about every detail that could affect the rank, I’m just thinking what we should do without the Page Rank.

Although many people said that we should not pay so much attention on the page rank because it is not the only factor that affect the ranks, I think pagerank is a comprehensive achievement of all the optimization work, the higher the more obviously. So the pagerank is as important as the number of the external links in my search engine optimization philosophy. But when more and more people could not deal with the pagerank correctly, it is not surprising if the pagerank disappear one day, webmasters or SEOers should have their own methods to evaluate what they have benefit from the optimization work instead of depending on pagerank.

For example, when you want to build your external links, you may find the link building services or exchange links with other websites. Some people think we should only purchase or exchange links with the websites who’s pagerank is higher than ours, but in fact, high pagerank not equals high weight, besides the pagerank we should know the number of export links, the age of the site, the content quality, the user experience, the pages indexed by search engines and DMOZ, etc.

At last, I want say pagerank maybe important to webmasters, but our final target is more traffic or more orders. Bulid the links, relational sites, and high quality content, improve your user experience, post some articles, even there is no pagerank, we can still have the rank.

No comments »

Posted in SEO

Tags:

robots.txt for WordPress

February 27th, 2010

The robots.txt is used to guide search engine robots or spiders which pages can be crawled, in the 10 effective SEO tips, robots.txt is very important. We can not only forbid the folders and pages which are not allowed to others, but also tell the search engines our sitemap.xml directly.

User-agent:*
#Sitemap
Sitemap:http://www.feelblog.com/sitemap.xml
Sitemap:http://www.feelblog.com/sitemap.xml.gz

#Directories
Disallow: /wp-
Disallow: /feed/
Disallow: /trackback/
Disallow: /comments/feed/
Disallow: /page/
Disallow: /comments/

#Files
Disallow:/400.shtml
Disallow:/401.shtml
Disallow:/403.shtml
Disallow:/404.shtml
Disallow:/500.shtml

Here is my robots.txt for feelblog.com, copy and paste it in robots.txt, don’t forget change the URL. You can also use the Robots.txt Plugin for wordpress.

No comments »

Posted in SEO

Tags:

10 effective SEO tips

February 6th, 2010

 Search engine optimization(SEO) is not hard, but for the beginners, you can’t hope your keywords are listed No.1 hopes after your optimization works, you must do it well from the beginning, follow these 10 effective SEO tips, you will save a lot time.

1. Find a suitable domain name for your site, it will be better if the domain name include your keywords and .com is the first choice if you can’t use .edu or .gov.

2. Begin your site with WordPress, it is more than a blog software, even for e-commerce. For example, i use WordPress to build the Beijing hotels reservation site.

3. Custom-made a theme if you have enough budget or make one yourself, but the theme must be  verified by XHTML and Css.

4. Write a Robots.txt for your site, if you use wordpress, copy and the paste the code in Robots.txt and upload it to your root directory.

User-agent: *
Disallow: /wp-
Disallow: /feed/
Disallow: /trackback/
Disallow: /comments/feed/
Disallow: /page/
Disallow: /comments/

5. Submit your site to search engines, It is easy to find how to submit  your site to search engines.

6. Make sure your menu is HTML, not images.

7. Rewrite your URLS, 123.html is better than php?id=123, but postname.html is the best.

8. The keywords optimization, for example, keywords density, keywords localtion, inside keywords links and the structure of the site is clear.

9. Post some fresh content on your web site, do not copy from other web sites.

10. The most effective and important tip, build your back links, exchange or trade, the more the better.

1 comment »

Posted in SEO

Tags:

How to increase Google PageRank

January 3rd, 2010

Google update PageRank three days before, as a gift for the new year, Pagerank of most websites has been increased. Although PageRank don’t equals profit, but sometimes high PageRank can bring us good ranks and hihg triffic.

I begun to write this blog two weeks ago, now my blog’s Google Pagerank is five, although it was by luck coincidence, I want share my experience on increasing Google PageRank.

Buy high PageRank backlinks

For business websites such as shopping store online, the most effective method is buy 3-5 high PageRank backlings, the same industry websites is better. For example, a PR0 website buy a PR7, two PR6 websites, three PR5 websites, after next updating the Google PageRank will increase to 4 at least.

Exchange good backlinks

For the webmasters or blogger who don’t want to spend the money, try to exchange backlinks with other webmasters, but it takes a long time and patience to bulid backlinks, search websites, write emails, reply emails, etc. Well, joining some webmasters forums will save a lot of time and energe if we want to find appropriate backlinks.

Use signatures in forums

Most of the forums allow members use their own sepcial signatures will UBB code, so we can add permanent links without nofollow, once you post new topic or reply others, you will get a permanent backlink. A PR6 forum bring me 5,000 backlinks after post some topics.

Control your links to other pages or website

Some of the pages of our website are meaningless, some links to other websites are also meaningless, add nofollow to these links to teel the SE that these links is out of your control and they will not share the weight of your site.

Optimize your RSS and use the Social Bookmark

If you do well in RSS and Social Bookmarks, you will get good traffic and high PageRank, so what you need to do is write hight quality articles, worth reading content, etc.

Submit your site to the directory sites

Submit your site to Open Directory such as DMOZ, Yahoo Directory(Not Free), some very high quality Open Directory websites are hard to list on them, but there are many similar websites now and you can submit your site to some of them. This kind of backlinks can Increase your Google PageRank quickly.

No comments »

Posted in SEO

Tags: